Keyword research and Your Online Business

Keyword research is just so important to any online business, whether you are starting as a business online or whether you are established and looking for expansion. So what should you do as a webmaster to find out what keywords you need to target. Search engine optimisation is much more complicated than having a wordpress web design.

My advice is to look at your niche and see what is trending heavily, an example would be in fishing is it coming into summer and flathead are coming onto the bite in the Newcastle and central Coast area. So as a fisherman I need to stock up on the squidgies(soft plastic baits for non fisher people), poddy mullet traps, 4lb braided fishing line and nice light weight spinning rods and reels.

So once we have a made a check list of what is needed lets look deeper into our business with two simple questions

Do I Have an online store to build a sales funnel too?

Do I have a local area that encompasses the edge of two or three fishing hotspots examples would be Newcastle which can cover the sea,rivers and lakes. Or in the central coast which could cover Gosford , Terrigal or the surounding areas?

Now we actually get down to keyword research and how we target higher value keywords.

Where do we actually find the target keywords, the first step is to use a keyword research tool such as market samurai or semrush which are the tools of choice at Easy Website designers. Keyword modifiers are important here so add your local area such as Sydney,Brisbane, Newcastle, Central Coast. If you are doing an affiliate style website than review works well.

Using Market Samurai I  will show you some screen shots of what the interface looks like. Please note this is not a review of market samurai, we are looking at ways to find keywords and this just happens to be one of the tools I use.

1. Use sem rush to find competitors keywords that they are targeting, I find this is where the most profitable keywords are found. Spying on your competitors find high quality keywords every time
2. Then import that list into market samurai and run it through the keyword, remembering to add modifiers or local area such as central coast web design or newcastle website designers
3. Then look through the list of keywords then look at competition, Cost per click value, Seov value and also search numbers.

If using market samurai they have excellent training videos so I will not go into to much detail on this post as the importance here is understanding Keyword research.

Choosing Your Keywords

If you are happy with the keywords you have chosen then this is the important bit you need to realise before beginning any search engine optimisation.

1. Is there enough traffic for the cost of ranking for them. Simply put if you are selling a $19 dollar ebook volume is required , hence why volume would be important here
2. Broad keywords are generally dominated by the major players with huge budgets, be realistic in what you can achieve. Ranking for seo in my niche for example is beyond my budget and also desire this is why we use and recommend modifiers
3. Can you handle the extra business that may come your way. For example supplies or even your current staffing levels
4. If your website design package requires a shopping cart, premium and reliable shopping carts have monthly charges attached to them.
5. Ecommerce web design packages require constant maintenance with price changes and adding new product s to your line

Market samurai and keyword research screen shot

If you have answered yes to all the above then more than likely you have found a area to begin search engine optimisation, so as you can see keyword research is the foundation of all your internet marketing business be it a service such as ecommerce web design or website design packages .

Please fell free to contact the Newcastle web design team to discuss any of your online marketing strategies, we offer a wide variety of website design packages,ecommerce web design and seo packages from local to world domination.

Easy Website designers Phone Number: 0429 988 994 Business hours only please